SAN DIEGO FARMERS MARKETS — AUG 2026
My Lips Love It

Mylipsloveit.

— my niece's verdict · South Haven, Michigan

The story behind the sentence

The Standard Was Set in South Haven

South Haven, Michigan. Late summer, the lake a block away. We wandered into one of those little downtown shops, and I finally handed my niece a surprise I'd been quietly working on for months — one of our very first tubes of lip balm.

She held it by the fingertips like it was evidence, swiped it on, pressed her lips together, and paused. Then, loud enough that strangers an aisle over turned to look, she delivered her verdict: “My lips love it.” No coaching, no forced politeness — the company had its name right then, long before we ever had a label.

Our standard was set that day: “If it isn't good enough for my niece, it isn't good enough for our brand.” Her orders, still in force: “Swipe it on, smack your lips, and tell the truth.”

South Haven, Michigan — read the whole story →
REAL VANILLA BEANNO "NATURAL FLAVORS." EVERTHE STASH SHIPS FREEPOURED IN SAN DIEGONIECE-APPROVED

NO "NATURAL FLAVORS." EVER.

In the beauty industry, "natural flavor" is a massive, dangerous legal loophole. Because lip balm goes directly on your mouth, you inevitably ingest trace amounts of it all day. Yet the FDA allows brands to hide dozens of undisclosed chemicals — including synthetic solvents and preservatives — under that one single word.

We get why the industry fakes it — doing it the real way is an exhausting, unpaved path. But we refuse to cut corners.

We don't use "Natural flavors."

We use Actual ingredients.

Instead of settling for chemical shortcuts, we go relentlessly out of our way. We use actual vanilla beans for flavor, enhanced with pure Vanilla CO2 extract. It's the hardest route to take, but we do it for the only reason that matters: we want your lips to love it exactly the way hers do.

Every tube is made with over 95% organic ingredients. Tap any ingredient to see what it is and why it earned its place.

Pure lip food

FOUR FLAVORS. ONE PROMISE.

Every ingredient named, on every tube.

Vanilla Bean lip balm tube

Vanilla Bean

$4.00

Read the tube →
Mint lip balm tube

Mint

$4.00

Read the tube →
Honey lip balm tube
Coming soon

Honey

$4.00

Read the tube →
Coffee lip balm tube

Coffee

$4.00

Read the tube →

Where will yours live?

Bag
Car
Desk
Nightstand
Coat pocket
Five spots. Five tubes. $18.00, ships free →

Other people's lips, on the record.

My lips love it.
My niece — age six, South Haven, Michigan — the review that named the company

We engineered our balm differently — active, whole-food nutrition instead of industrial fillers. Every ingredient earns its place: it conditions, it seals in moisture, it leaves your lips genuinely soft, or it doesn't make the cut. Swipe this on and you're using the standard that earned our name — no guessing what's on your mouth. 100% niece-approved.

Why Your Lip Balm Is Failing You

Let's be honest: most lip balms are just glorified petroleum and cheap wax. They coat your lips in a layer of plastic, trap the dryness underneath, and force you to reapply every twenty minutes.

I started making my own because the brands I trusted got bought out by corporate giants like Clorox, and the quality just vanished. The products stopped working. I was done applying a proprietary chemistry experiment to my mouth and calling it "natural."

You pick what's next

WHAT SHOULD YOUR LIPS LOVE NEXT?

Tell us the flavor. If it's real enough to make, we'll make it — same honesty rules as everything else in the tube.

On the bench

  • Cocoa

    real cacao — in development

  • Rose

    on the shortlist

  • Cinnamon

    on the shortlist

Just graduatedCoffee started right here on this bench — now it's in the lineup.