Mylipsloveit.
No "natural flavors." Ever.
Every ingredient in every tube is named, explained, and there for a reason — real vanilla bean, not a lab's idea of vanilla. Watch the whole cast come out of the tube.
Four flavors. One promise.
Every ingredient named, on every tube.
Vanilla Bean
This is the one that started everything — the tube my niece tried in a Michigan shop and named the company with one sentence.
Mint
Organic peppermint essential oil — the real leaf, distilled — in the same butters-and-oils base.
Honey
Coming soon
Raw honey from San Diego beekeepers, joining the beeswax that's been in every tube from the start — the hive, twice.
Coffee
Coming soon
Roasted coffee beans, steeped into the warm oils and strained away — the same patience we give the vanilla.
South Haven, Michigan
Late summer, Lake Michigan a block away, the whole town smelling faintly of sunscreen and fudge. In one of those little shops a family drifts through on a slow afternoon, I handed my niece a surprise I'd been working on for months — a lip balm I made especially for her.
She didn't just swipe it on. She held the tube by the very end, fingertips only — like it was evidence. Put it on. Paused. And then, loud enough that strangers turned around, she gave her verdict:
“My lips love it.”
No coaching, no politeness — just a kid telling the truth in public. The company had its name before it had a label. Now every tube has one job: earn that same sentence from you.
South Haven, Michigan — read the whole story →
What should your lips love next?
Tell us the flavor. If it's real enough to make, we'll make it — same honesty rules as everything else in the tube.
On the bench
Cocoa
real cacao — in development
Rose
on the shortlist
Cinnamon
on the shortlist